We believe in a future..
We believe in a future where children can truly be themselves! We believe that motherhood deserves a high place in society, and that feminine qualities such as love, devotion, introspection, calm, receiving, etc., should serve as the foundation for decision-makers in our society, just as much as masculine qualities. This gender balance relieves both men and women, and peace becomes possible. Children grow up freely, with freedom in the outside world arising from the deep connection with their parents on the inside. They are allowed to just be. The world has come to understand itself as a whole.
founder, ceo
Magdalena Binder
Why do you work at Mata Origin?
Because through elimination communication, I have found my strength and potential as a person and as a mother. It allows me to be the mother I want to be for my children, and I believe that EC can also be a path to self-discovery for many other parents.
What is important to you in your motherhood?
Authenticity. Always facing my children with respect, having love as a guiding light and honoring both my boundaries and theirs is the path I try to walk.
What is important to you regarding to clothing?
Clothing hast to make my life easier. I don't want to spend every day deciding how to dress my child. It stresses me out. I love clothing that takes this decision off my plate because it is thoughtfully designed in both function and style. This is the kind of clothing I create for Mata Origin.
co-founder, cfo & coo
Julia Wimmer
Why do you work at Mata Origin?
When Magdalena asked me if I wanted to be part of Mata Origin, I was initially completely overwhelmed. Overwhelmed by the trust I felt, a kind of trust I had never experienced before. I quickly knew that Mata Origin was exactly the company where I could fully unfold and use all the knowledge I gained from my business studies. Carrying highs and lows together, developing strategies as a team, and being seen in all my personal potential – that’s what Mata Origin means to me.
What is important to you as a mother?
In my role as a mother, it is important to me that my children feel seen and know that they are good just as they are. I want to pass on values that enrich our family and social interactions.
What is important to you in clothing?
Children’s clothing has to be functional. I received a lot of clothing for my children that didn’t meet this criterion, and only through my motherhood did I realize how important this is for my children. High-quality wool clothing has been a game-changer for me, and I am so happy that I can now have a say in what clothing is available on the market.
co-founder, cmo & cso
Clara Gernerth
Why do you work at Mata Origin?
Although I didn’t practice elimination communication with my own two children, I was deeply impressed by Magdalena’s passion for EC. The dedication and passion with which she runs her company moved me. Through some happy coincidences, I ended up in the Mata Origin team and I am very grateful for the opportunity to make a difference together with Magdalena and Julia, to contribute to making the world a little better.
What is important to you in your motherhood?
Every day, I try to stand on the same level as my child and find solutions together in our daily life. I respect my children’s feelings and help them learn how to cope with them. Since becoming a mother myself, I have become aware of how much work we, as a society, still need to do to achieve gender equality in all areas of life. As a mother, I am especially concerned about issues such as unpaid care work, mental load, the part-time trap, and the availability of childcare places.
We can’t change the system we live in overnight, but we can inform, educate, and encourage a change of thinking in the bubbles we live in.
What is important to you in clothing?
First and foremost, it should be comfortable. Of course, the look also plays an important role, as we want to feel good in our clothes. Since working at Mata Origin, I have developed an even greater awareness of slow fashion. It is high time to invest in slow fashion, to promote it, and to spread it further.