For Media, Press & Collaborations

Some topics need time, attention, and people who bring them back into focus.

Elimination communication and diaper-free living are among them for us.

Mata Origin was born from the desire to enable parents to have a more natural, connected, yet practical start to their baby's first year. With clothing that anticipates needs. With knowledge that alleviates concerns. And with an attitude that doesn't create more pressure but strengthens trust.

On this page, journalists, editorial teams, podcasters, content creators, midwives, diaper-free coaches, and cooperation partners will find all important information about Mata Origin.

If you would like to report on natural parenting, elimination communication, diaper-free living, sustainable baby clothing, diaper waste, attachment-oriented family life, or female founding, we look forward to hearing from you.

Press Contact

Are you researching for an article, a podcast, a TV report, an interview, a newsletter, or another editorial format?

We are happy to support you with background information, quotes, images, product information, or a personal conversation.

Press Contact
Mata Origin
Contact Person: Magdalena / Peter
Email: presse@mata-origin.com

Please briefly let us know which medium you work for, what your article is about, and by when you need a response.

Collaborations & Social Media

Are you a creator, influencer, diaper-free coach, midwife, doula, parenting consultant, or do you run a relevant blog, podcast, newsletter, or social media channel?

Then we would be delighted if you would like to get to know Mata Origin.

Collaborations that are honest, heartfelt, and thematically appropriate are important to us. We don't just want to place products. We want to make knowledge accessible together, encourage parents, and show that a natural baby daily life doesn't have to be perfect to be valuable.

Collaborations on the following topics are particularly suitable:

  • Elimination Communication & Diaper-Free Living
  • Pregnancy, Birth, and Postpartum
  • Natural and Attachment-Oriented Parenting
  • Sustainable Baby Equipment
  • High-Quality Baby Clothing Made from Natural Materials
  • Cloth Diapers, EC Diapers, and Alternatives to Disposable Diapers
  • Wool, Wool Care, and Natural Materials
  • Everyday Life with Baby Without Pressure for Perfection

Contact for Collaborations
Contact Person: Dorothee
Email: kooperation@mata-origin.com

Please send us your channel, target audience, your idea, and – if available – your media kit.

About Mata Origin

Mata Origin supports parents who want to start their baby's first year naturally.

We develop high-quality baby clothing and products that make elimination communication and diaper-free living easier in everyday life. We are not about rigid rules, not about perfection, and not about an either-or approach.

For us, "diaper-free" means: perceiving babies. Learning to understand their signals. Creating small moments of connection. And giving families practical options to find their own way.

Our clothing is made from natural materials and thoughtful designs. It is designed to provide babies with comfort, make everyday life easier for parents, and leave room for what is so precious in the first year: closeness, trust, and a good feeling together.

Our Approach

We believe that many parents today want to know more.

Not because they want to do everything perfectly. But because they feel that there are often more possibilities in everyday baby life than they are shown.

Elimination communication is one of these possibilities.

For some families, it becomes a fixed part of daily life. For others, it remains a small routine after sleeping, during diaper changes, or on the go. Both are valuable.

Mata Origin does not want to lecture parents. We want to show what is possible – calmly, undogmatically, and with respect for every family's daily life.

Topics We Can Discuss

Elimination Communication & Diaper-Free Living

What does diaper-free really mean? Why isn't it about a baby having to live completely without diapers? And how can parents learn about elimination communication in a relaxed, practical way?

Natural Parenting Without Pressure

Many parents desire a conscious start to their baby's first year but don't want to get caught up in rigid rules or demands for perfection. We talk about how naturalness, everyday life, and relief can come together.

Diaper Waste & Sustainability

Daily baby life generates many consumable products. Elimination communication, cloth diapers, durable clothing, and conscious materials can help conserve resources – without families having to do everything perfectly.

Baby Clothing That Anticipates Needs

Our designs are born from the question: What do babies really need? And what makes everyday life easier for parents? This results in garments that combine freedom of movement, warmth, closeness, and practical handling.

Wool & Natural Materials

Wool accompanies babies in a special way. It warms, regulates temperature, and feels natural. We are happy to talk about why material quality in the baby's first year is more than a product decision.

Founding with Conviction

Mata Origin arose from a real experience in family life. This led to a brand with a clear vision: more knowledge, more connection, and more natural possibilities in the baby's first year.

Mata Origin in the Media

Mata Origin has already been featured in various media outlets and was seen on "2 Minuten 2 Millionen," among others.

A selection of previous publications:

  • PULS 4 / JOYN – Mata Origin on "2 Minuten 2 Millionen"
  • Salzburger Nachrichten / Salzburger Woche – Report on Mata Origin
  • Krone – Article on practical clothing for diaper-free babies
  • Trending Topics – Introduction of Mata Origin and its sustainable mission
  • StartupValley – Interview with the founders
  • FH Salzburg Startup Center – Success Story Mata Origin

View publications here

Social Media

On our social media channels, we share knowledge, insights, and practical impulses about elimination communication, diaper-free living, natural baby clothing, wool, and a connected baby everyday life.

You can find us here:

Images & Press Kit

For editorial contributions, we are happy to provide images and background information upon request.

Available upon request are:

  • Mata Origin logo
  • Product images
  • Founder photo
  • Images from Mata Origin's daily life
  • Images of elimination communication clothing, EC diapers, and accessories
  • Background information on the brand
  • Short description of Mata Origin
  • Information on materials, products, and manufacturing standards

The images may be used for editorial purposes after approval. Please cite the respective copyright notice.

Request materials via email

For Creators, Coaches, Midwives & Partners

Would you like to introduce Mata Origin to your community?

Then please tell us who you are, who you reach, and why Mata Origin fits with your work.

We are particularly pleased to receive inquiries from people who do not unsettle parents but empower them. From people who do not see natural parenting as an achievement. And from people who want to show that there are more ways in the baby's first year than those that often seem obvious to us.

Possible forms of cooperation:

  • Product testing
  • Honest testimonials
  • Interviews
  • Joint content
  • Giveaways
  • Affiliate or referral collaborations
  • Expert contributions
  • Podcast or newsletter formats
  • Joint educational content about elimination communication and diaper-free living

It is important to us that every collaboration is thematically appropriate and offers real added value to parents.

Contact

Would you like to report on Mata Origin, interview us, or inquire about a collaboration?

Then please feel free to contact us.

Mata Origin
Press, Media & Collaborations
Press: presse@mata-origin.com
Collaborations: kooperation@mata-origin.com

We look forward to media inquiries, honest collaborations, and people who share our vision: to support parents on their journey to a natural, connected, and easy baby life.

Mata Origin in the media

Mata Origin on TV in "2 Minuten 2 Millionen"

Magdalena presents Mata Origin on the big TV stage — with the vision of promoting elimination communication, connection, and less nappy waste.

The two-minute pitch at 2M2M

2 Minuten 2 Millionen is the Austrian version of Dragons' Den (DHDL)

mata-origin-team

Salzburg News

A Taugl-based startup wants to revolutionize "potty-going."

The Salzburger Nachrichten tells how an idea revolving around diaper-free infant care, baby clothes, and sustainability grew into a thriving business.

To the article

Crown

Practical clothing for diaper-free babies

The Kronen Zeitung reports on Mata Origin as a Salzburg-based company that aims to make elimination communication easier in babies' daily lives with well-designed clothing.

To the article

Trending Topics

Diaper-free with a sustainable mission

Trending Topics introduces Mata Origin as a startup that combines natural baby care, sustainable materials, and a new perspective on diapering routines.

To the article

incubator

Save money and reduce waste with elimination communication

Der brutkasten presents Mata Origin from a startup and sustainability perspective – looking at diaper waste, costs, and new opportunities for families.

To the article

Today.at

Diaper-free fashion from Salzburg

Heute.at reports on the launch of Mata Origin and how natural materials and functional cuts can provide support in everyday life.

To the article
mata-origin windelfrei

Salzburger Nachrichten

With wool trousers from Salzburg

An early report on Magdalena, Mata Origin, and the question of how children can grow up with more body awareness, connection, and fewer diapers.

To the article
kind-auf-arm mata Origin

StartupValley

Listen to your heart

In the interview, Magdalena talks about the origins of Mata Origin, the idea behind elimination communication and the desire to empower parents during their natural baby year.

To the article
mata-origin-team

Salzburg University of Applied Sciences

Success Story Mata Origin

The FHStartup Center at FH Salzburg presents Mata Origin as a fellow and success story — focusing on its founding, team, and sustainable baby clothing.

To the article

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